Author: Neha Sharma

Neha Sharma, Tax Consultant Experience: 7+ years in taxation & compliance Neha provides insights on tax planning, deductions, and financial compliance tailored for individuals and small businesses.

Band, Baaja, Baarat & Economy: India’s Wedding Boom The glittering lehengas, the choreographed sangeet routines, the sparkling jewellery, the exotic destination weddings, all of it feels lavish, festive and deeply traditional. But behind the shahi exterior lies a powerful economic undercurrent: India’s weddings are not just personal celebrations, they’re a business phenomenon. From the caterer and florist to the hotel and jewellery showroom, hundreds of millions of rupees flow with every baraat. The “industry behind the ritual” has become a staple in India’s consumption narrative. This article explores: the size and growth of India’s wedding economy; the shifting trends and…

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🌍 Introduction: When a Tax Cut Became a Turning Point When India’s GST Council announced a complete exemption of GST on individual health and life insurance premiums in September 2025, most headlines were short and technical. But within weeks, something unexpected happened. Insurance offices were flooded, online policy sales soared, and the long-ignored health cover segment turned into India’s newest financial frenzy. The 18% GST that once inflated premiums vanished overnight, and with it disappeared one of the biggest psychological and economic barriers to buying insurance. 💡 The Policy That Changed the Game On 22 September 2025, the GST Council…

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